ONE OF THE MOST BELOVED LANDS IN ITALY, RENOWN FOR ITS LANDSCAPE BEAUTIES, ITS FOOD
DELICACIES AND THE WARMTH OF THE LOCALS. HOSPITALITY IN APULIA IS AN ART. WE INVITE YOU TO
FIND OUT WHY.

Caparezza sings “Come dance in Apulia”. Hospitality in Apulia – a land of really strong traditions,
breathtaking coastlines, bucolic masserias and a constant mild climate – always leaves a mark.
Anyone having the opportunity to spend some time among its never-ending sights, whether for leisure or
work, hardly forgets about it. Apulia is a magical place, almost mystical, which has a unique personality,
thanks to its perfumes, colors, and tastes, that have been admired worldwide since forever.
It’s no coincidence that in the last few years, it has experienced a real touristic and economic boom.
More and more people from abroad choose the ancient Apulian villages as the frame for their weddings,
which are often sumptuous and of great mediatic impact. But not only princes and noble personalities:
many ordinary people decide to host relatives and friends hundreds of kilometers far from home in order
to enjoy the unique Apulian hospitality.
Come discover why.

HOSPITALITY IN APULIA: WHAT YOU ABSOLUTELY NEED TO TRY

The ruins of the ancient fortified farms typical of the south of Italy, and in particular of Apulia, were often
restored and brought to new life.
Masserias represent today a typology of hospitality capable of blending together tradition and modernity.
Many are the masserias of Apulia which open their doors to tourists and travelers, in every area of the
region. There you might experience the strong character of their origins, that made history, with the extra
freshness of the innovative choices of their owners, who decided to place a bet right on this character. A
bet which proved to be a winning one.

HOSPITALITY IN APULIA: VILLA SAN MARTINO RELAIS

Located in the Itria Valley, the beating heart of Apulia and meeting point for three provinces, from which it
has inherited all the most significant elements, Villa San Martino will surprise you for the refinement of its
spaces, the elegance of its services and the quality of its food proposals.
A dive into history is hidden behind every spot and Martina Franca is one of the most suggestive examples
of these qualities.
Fine and clean air enshroud the Villa and give a sense of stillness. Our Dwelling of Charm is a fascinating,
recently-renovated location, which arose out of the historical stones of a Masseria from the ‘800 and is now
recognized as one of the most beautiful among the hotel facilities of the Itria Valley.
Surrounded by the florid and quite Apulian countryside, rich of secular trees and heady scents, Villa San
Martino welcomes its guests by awakening their senses.
Symbol of the highest tradition in Apulian hospitality, Villa San Martino is a must-see in your wonderful
voyage through this enchanted land.